SAN LORENZO, El Salvador — Thousands of visitors are expected to gather in the San Lorenzo district on Sunday, March 30, for the 12th annual Jocote Barón Rojo Festival, a celebration of the region’s renowned fruit.
Organized by the Ahuachapán North mayor’s office, the festival will begin at 9 a.m. at the San Lorenzo municipal plaza.
Every year, during the Jocote Baron Rojo festival, local businesses showcase their creativity by offering diverse dishes made from this seasonal fruit, much to the enjoyment of tourists.
Local entrepreneurs will showcase a variety of jocote-based foods, including pizzas, pupusas, pickles, and desserts.
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Jocote Baron Rojo is one of the two products identified in the San Lorenzo district. The other is the Loroco flower, an edible plant popular with Pupusa lovers.
Vendors will also offer sorbets, snacks, soft drinks, jams, and wine, highlighting the versatility of the Barón Rojo jocote.
In addition to the tasty food and snacks, festivalgoers can tour nearby plantations to learn about the fruit’s production and purchase fresh jocote directly from growers.
Organizers anticipate more than 10,000 local and foreign visitors. The festival will also feature live music and family-friendly entertainment, making it a vibrant event for all ages.
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The production of jocote Baron Rojo is one of the primary sources of income for the local economy.
More than 1,000 acres in the Ahuachapán North municipality are cultivated with jocote, yielding approximately 1.5 million pounds each season.
San Lorenzo’s Jocote Barón Rojo Festival has become a key cultural and economic event, celebrating a fruit deeply rooted in the region’s agricultural heritage while supporting local businesses and tourism. This delicious fruit is part of Salvadoran culture.
