San Salvador Historic District during the December Holidays.
El Salvador’s tourism industry continues to experience rapid growth, breaking records and redefining the country’s global image. The country has gone from being known for gangs and violence to tourism.
In 2024, El Salvador welcomed 3.9 million international visitors—the highest number in its history. This 2024 visitors milestone marks a 17% increase from the 3.4 million tourists in 2023 and a striking 56% rise from the 2.5 million recorded in 2022.
Once overlooked by international travelers, El Salvador is now recognized as a leading destination in Central America.
Improved security, government investment in infrastructure, and promotional campaigns, such as “Surf City,” have played a critical role in changing perceptions and drawing global attention.
From pristine beaches and world-class waves to vibrant colonial towns and coffee-country landscapes, the country offers an authentic and increasingly accessible travel experience.
Tourism is booming in the smallest country in Central America, and it’s paying off. In 2024, the industry accounted for around 14% of El Salvador’s GDP—a clear indication of its growing importance to the country’s economy.
SEE ALSO: El Salvador Tourism: A Journey Through Pristine Beaches, Colorful Towns, and Enchanting Parks
The industry is also fueling job creation across hotels, restaurants, transportation, and local artisan markets, offering new opportunities in both rural and urban areas.
El Salvador is undergoing a significant transformation. More tourists are showing up, and they’re not just passing through—they’re sticking around longer and spending more.
Why is El Salvador receiving more tourists? Better safety and a culture that’s full of life. After years of bad press and challenging times, the country is using tourism as a major driver to turn things around.
SEE ALSO: El Salvador Sets Bold Goal for 2025: Aiming for 4.2 Million Visitors for the Year
According to Salvadoran tourism authorities, as the world takes notice, El Salvador’s record-breaking 2024 may just be a sign of what’s to come.
With sustained investment and smart policy, the country is on track to become one of Latin America’s premier travel destinations.
