Tourism for Miss Universe generated $177 million in revenue for El Salvador

During the week of the event, over 65,000 people visited the country

By Eddie Galdamez  |  Nov 24th, 2023

The Minister of Tourism, Morena Valdez, reported that the 72nd edition of the Miss Universe event generated $177 million in revenue for El Salvador. Additionally, she mentioned that during the week of the event, over 65,000 people visited the country.

We were reported to have 100% occupancy in accommodation and restaurants in San Salvador, and our tour guides and tour operators were also at 100%. It has been a good result. Morena Valdez, Minister of Tourism.

According to official government statistics, the primary countries of origin were the United States, Guatemala, Honduras, Nicaragua, Colombia, and Mexico. Salvadoran authorities also reported that, on average, these visitors stayed for two weeks.

“With these figures, we become one of the most important sectors of the national economy,” expressed Valdez. Currently, the tourism sector represents 10% of the Gross Domestic Product (GDP), when in 2019, it was 5%,” explained the tourism minister.

The Telemundo television network reported that the 72nd edition of the Miss Universe competition reached more than 122 million viewers on its platforms, the highest audience level ever achieved for an entertainment event broadcast by the company.

We closed with a gold brooch, with the Miss Universe event! They are already knocking on our door to hold more events, such as sports and entertainment tourism. El Salvador is already making waves on a global scale with a positive image. Morena Valdez, Minister of Tourism.

In conclusion, the Minister of Tourism affirmed that the Miss Universe event served as a global showcase for the country. Subsequently, there has been an increase in requests to host various events in the territory.

These numbers are good news for the Salvadoran tourism industry. Salvadoran authorities have revamped the country’s cultural sites and prominent tourist destinations.

The Salvadoran Ministry of Tourism projections are to receive around 3.2 million visitors during 2023. Which would represent more than $3.6 billion in tourism revenue.